Contemporary Business, Third Canadian Edition, is a comprehensive introductory course. Rooted in the basics of business, this course provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. A wide variety of global issues, ideas, industries, technologies, and career insights are presented in a straightforward, application-based format. Written in a conversational style and edited for plain language, Contemporary Business ensure readability for all students, including students for whom English is their second language. The goal of this course is to improve a student’s ability to evaluate and provide solutions to today’s global business challenges and ultimately to thrive in today’s fast-paced business environment.
TABLE OF CONTENTS
1. The Changing Face of Business 2. Business Ethics and Social Responsibility 3. Economic Challenges Facing Business Today 4. Competing in World Markets 5. Forms of Business Ownership and Organization 6. Starting Your Own Business: The Entrepreneurship Alternative 7. Management, Leadership, and the Internal Organization 8. Human Resource Management: From Recruitment to Labour Relations 9. Top Performance through Empowerment, Teamwork, and Communication 10. Production and Operations Management 11. Customer-Driven Marketing 12. Product and Distribution Strategies 13. Promotion and Pricing Strategies 14. Using Technology to Manage Information 15. Understanding Accounting and Financial Statements 16. The Financial System 17. Financial Management APPENDIX A Additional Cases APPENDIX B Business Law APPENDIX C Insurance and Risk Management APPENDIX D Personal Financial Planning APPENDIX E Developing a Business Plan APPENDIX F Careers in Contemporary Business APPENDIX G Launching Your Career APPENDIX H Comprehensive Case Study – Beau’s All Natural Brewing Company GLOSSARY / NOTES / NAME INDEX / SUBJECT INDEX
NEW TO THIS EDITION
Industry Insider, a new opening vignette for each chapter, highlights business leaders within growth industries.
Business & Technology feature highlights the intersection between business and technology. Topics include Amazon’s “Dash” button, how technology helps UPS deliver, and L’Oréal’s virtual cosmetic counter.
Job Description feature that describes the responsibilities, requirements (including soft skills), and outlook for certain careers for business majors.
FEATURES
The Business Model feature provides students with success stories that focus on traditional and startup companies, business leaders, and entrepreneurs. Specific topics include the growth and popularity of Shake Shack restaurants, the rise of “athleisure” apparel, CBC’s popular Dragons’ Den program, and Dollar Shave Club’s e-commerce success.
The EcoBiz feature highlights new and insightful ways companies are conducting business in a sustainable and socially responsible manner in an effort to protect the environment. Specific topics include IKEA’s “forest-positive” commitment, transforming trash into fashion, how some Canadian businesses are eliminating single-use plastics, TD Bank’s green initiatives, and how Starbucks uses crowdsourcing for energy-saving ideas.
Judgement Call provides various business scenarios and ethical dilemmas where students are asked to consider what is appropriate. Examples include rewarding whistle-blowers, soaring drug prices despite falling demand, the rise of activist investors, and the ethics of surge pricing for car sharing services. Each Judgement Call feature includes questions for individual or group discussion.
Wiley Contemporary Business Weekly Updates Site: http://contemporarybusinessupdates.com This weekly update site provides highlights of the very latest in business news and current affairs. Each week’s update includes links to relevant business news articles and video clips, with discussion questions to help guide an understanding of the news item and to encourage classroom analysis and discussion. Instructors who wish to receive email alerts with each week’s highlights can subscribe directly on the website. New to the Weekly Updates are Video Case Exercises.
An ever-expanding collection of previously administered exams, quizzes, and other assessment measures in a wide range of courses made available for current students as study aids.
Why should I use previously administered tests to study?
* become familiar with how material will be tested
* see the format of the test
* practice test-taking skills
* simulate a timed exam
* gain more experience with course content
·What is a SOLUTION MANUAL (SM)?
A Solutions Manual contains all the answers to the questions in the book with detailed explanations and examples.
· What is an INSTRUCTOR’S SOLUTION MANUAL (ISM) OR INSTURCTOR’S MANUAL (IM)?
An Instructor’s Manual is the guide that your teacher may use when making lesson plans and contain extra questions and answers, lab assignments, and more.
Note:
All solutions manual and Test Banks be in soft copy [Adobe Acrobat Reader (PDF )or Word format .Docx]
Best wishes, Student Saver Team , ================
